How to create the perfect sticker for your business

Stickers are a fun and effective way to promote your business and get your message across. But not all stickers are created equal. To create the perfect sticker design for your business, you need to consider its purpose, design, shape, size, and stock. That's why you should trust the experts at Snap Print Solutions for all your sticker design needs.

Be clear on the purpose of your stickers

Before you start designing your stickers, you need to be clear on what they’re trying to achieve. Are they promotional stickers to advertise your product or increase your brand awareness? Are they decals to decorate your store or vehicle? Are they labels to identify your products or packages? Are they safety stickers to warn people of hazards? Are they bumper stickers to express your opinions or support a cause? Or are they custom stickers for a special event or occasion?

Whatever their purpose, you need to ensure that, when you design your own stickers, you convey your message clearly, creatively, and consistently. You also need to make sure that your stickers are durable, weather-resistant, and easy to apply and remove.

Promotional stickers

Promotional stickers are a cost-effective way to increase your brand awareness, attract new customers, and retain existing ones. They can be designed in any shape, size, colour, and style to match your brand identity and marketing strategy. You can use them on your products, packaging, or as giveaway items. You can also give them away as freebies or prizes to your customers, partners, or employees.

Decals

Decals are vinyl stickers that can be used to decorate your store, vehicle, or any other surface. They can be cut in any shape or design, and they can be printed in different colours and textures. They can be used to showcase your products, services, or achievements. They can also be used to express your creativity, personality, or values or to inform customers by showcasing store hours and contact information on your storefront. 

Labels

Packaging labels are stickers that can be used to identify your products or packages. They can be printed with your logo, name, description, ingredients, expiry date, or any other relevant information. There is plenty of room for creativity with label design, as they can be made in any size or shape, and they can be made of paper or vinyl. They can also be coated with gloss or matte finish to enhance their appearance and durability.

Safety stickers

Safety stickers are stickers that can be used to warn people of hazards or instructions - for example, floor decals for wayfinding. They can be designed to meet the safety standards of your industry or jurisdiction. They can be made in any size, shape, or colour to match your safety signs, labels, or tags. When you design stickers for safety purposes, it’s imperative that they stand out - which is why we offer reflective and glow-in-the-dark sticker materials at Snap Print Solutions to increase their visibility in low light conditions.

Bumper stickers

Bumper stickers are stickers that can be used to express your opinions, beliefs, or affiliations. They can be made in any size, shape, or colour to match your cause, candidate, or campaign. They can be used on your car, laptop, fridge, or any other surface that can show off your message. They can also be used to raise awareness, start a conversation, or make a statement.

Custom stickers

Custom stickers are stickers that can be made to your unique specifications. They can be made in any shape, size, colour, or design that you want. You can use your own artwork, photo, or text to create a sticker that reflects your personality or event. You can also use Snap Print Solution’s online sticker design tool to create your own stickers quickly and easily.

The three 'S's of sticker design: shape, size, and stock

Once you have determined the purpose of your stickers, you need to consider the three 'S's of sticker design: shape, size, and stock. The shape of your stickers should reflect your brand identity and message. It can be a simple circle, square, or rectangular, or it can be a more complex custom shape that stands out. The size of your stickers should match their purpose and placement. It can be as small as a postage stamp or as big as a billboard. The stock of your stickers should be chosen based on their durability, weather resistance, and adhesive strength. It can be paper or vinyl, glossy or matte, removable or permanent.

Testing your sticker design

Before you print a large batch of your stickers, you need to test their design and quality. Here are some tips for testing your sticker design:

Print a test run

Print a small batch of your stickers to check their colours, resolution, and finish. Make sure they match your design and expectations.

Apply it to various surfaces

Apply your stickers to different surfaces such as metal, glass, plastic, or paper. Make sure they stick well and don't peel off easily. This is particularly important for label design, as labels provide crucial information to users about your product. 

Check the size and shape

Measure the size and shape of your stickers to make sure they fit their intended use. Make sure they don't overlap or cover important information.

Check the colours

Check the colours of your stickers under different lighting conditions. Make sure they are consistent and accurate.

Check the readability

Check the readability of your stickers from different angles and distances. Make sure they are legible and easy to read.

Get feedback

Get feedback from your customers, employees, or friends when you design your own stickers. Ask them for their opinion on your sticker design and quality.

Check the weather resistance

Check the weather resistance of your stickers under different weather conditions such as sun, rain, or snow. Make sure they don't fade or peel off easily.

Check if it removes easily

Check if your stickers can be removed easily without leaving any residue or damage. Make sure they don't damage the surface they are applied to.

Start your sticker design with Snap Print Solutions!

At Snap Print Solutions, we offer a wide range of sticker design services to help you create the perfect sticker for your business. Our team of graphic designers can work with you to design a custom sticker that matches your brand identity and message. We also offer an online design tool that allows you to design your own stickers quickly and easily. We use the latest printing technology and high-quality materials to ensure that your stickers are durable and vibrant. We also offer fast turnaround times and competitive pricing to meet your deadlines and budget.

So, whether you need promotional stickers, decals, labels, safety stickers, bumper stickers, or custom stickers, trust Snap Printing to deliver the best sticker design services in the market. Contact us today to get started and see the difference for yourself.

Contact your local centre to get started on your sticker design today!